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Chart of the Day: 75% Use Prime

bar chart in amazon blue showing growth of use over time

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Today’s Chart of the Day from Chartr shows that over 75% of American’s are using Amazon Prime as of 2024. Amazon is now the 4th largest company in the United States and has an annual return of 27% a year vs. 15% for the S&P 500 over the same time frame. Even though it’s a relatively new service, it’s hard to remember a time without it. For some in the younger generation, Prime has always existed.