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Chart of the Day: Lowest Ever Alcohol Consumption

Samuel A. Kiburz, Senior Vice President, Chief Investment Officer Dec 4, 2025
Line graph showing the percentage of Americans that consume alcoholic beverages, from 1940 to present.

Contents

Today’s Chart of the Day is from Gallop and shows the share of Americans that drink alcohol since 1940. The percentage of alcohol drinkers is now at its lowest since 1940 at 54%, off from a peak of 72% in the late 1970’s. 

This affects many aspects of society—specifically restaurants (and of course bars and music venues)—which often generate nearly all of their net profits from alcohol sales and now will have to raise prices on other items and services to compensate.
Chart of the Day

About the Author

Samuel A. Kiburz, Senior Vice President, Chief Investment Officer
Samuel A. Kiburz, Senior Vice President, Chief Investment Officer

Samuel serves as Senior Vice President, Chief Investment Officer for the Crews family of banks. He manages the individual investment holdings of his clients, including individuals, families, foundations, and institutions throughout the State of Florida. Samuel has been involved in banking since 1996 and has more than 20 years experience working in wealth management.

Investments are not a deposit or other obligation of, or guaranteed by, the bank, are not FDIC insured, not insured by any federal government agency, and are subject to investment risks, including possible loss of principal.

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