Sebring Branch

Rob began his banking career with Wauchula State Bank, one of Crews Bank & Trust's legacy banks, in 1996 after a 10-year career as a US Army Officer and Cobra & Apache Attack Helicopter Pilot. He was born and raised in Wauchula, FL and has been with the bank family for nearly three decades.

Rob has extensive experience in commercial lending. He was the Executive Vice President and Senior Loan Officer for Wauchula State Bank. and now serves as Director of Capital Markets Lending Division. Rob and the team are expanding the bank’s asset base through the growth of its market share of large commercial loans, loan pools, and loan participation opportunities.

Rob earned his Bachelor of Science in Professional Aeronautics from Embry-Riddle Aeronautical University and is a graduate of the Florida School of Banking. He has served in several nonprofit organizations over the years.  

Joanne joined the Bank in 2018 in the Credit Risk department, where she proved to be an invaluable asset. In the fall of 2020, she entered a training period to transition to a commercial banker for the bank’s Highlands County market. She spent time in both credit analysis and loan operations to expand her knowledge before beginning her lending and business development duties full time.

Joanne earned a Master of Business Administration (MBA) degree from the University of Miami a year after receiving a Bachelor of Science degree in finance and management from Florida State University. Her career of executive and management positions began with the Motorola Corp. in Boynton Beach, Fla., where she spent six years as a market research analyst, project manager, and quality control manager. She also served as a bookkeeper and commercial property manager for numerous family-owned businesses.

Joanne spent 20 years as a self-described “family manager,” which involved raising and mentoring her five children, working with a parent teacher organization and school advisory committee, and volunteering in classrooms and for various youth sports teams. Joanne’s husband, Jim, was her high school sweetheart, and in addition to their children, they have a “beautiful and perfect” granddaughter.

In 2019, Joanne signed on as a mentor for the Big Brothers Big Sisters program, and she became a community board member of the organization in 2020. She moved to Sebring from South Florida about 15 years ago. She enjoys spending time with her family and being outdoors.

NMLS #803382

Eduardo was born and raised in Aguas Buenas, Puerto Rico, and is fluent in English and Spanish. He started his career in banking in 1993 before moving to Florida in 1997. Eduardo joined the Bank in 2005. He can assist all customers with their consumer, residential or commercial borrowing needs.

He has served on civic and nonprofit boards, his positions including Commissioner of the Avon Park Housing Authority and Secretary of the Lake Placid Noon Rotary Club. He loves helping his customers through the process of buying or building their dream home.

NMLS # 2398895

Shawanna is lifelong Floridian from Highlands County and currently resides in Sebring. She joined the Bank as a personal banker in 2000, bringing with her over twelve years’ experience in banking, having worked as a teller, lead teller and assistant branch manager. She was promoted to Retail Banking Officer in 2020.

A graduate of Lake Placid High School, Shawanna actively contributes to the community as a Board Member at Nu-Hope Elder Care Services of Highlands County and as a mentor with Big Brothers Big Sisters. Additionally, she is a Bible teacher and the financial secretary at her church.

Shawanna has one adult son. In her free time, she enjoys spending time with her family and friends, reading and shopping.