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Chart of the Day: Rise of Niche Brands

Samuel A. Kiburz, Senior Vice President, Chief Investment Officer Oct 23, 2025
Line graph illustrating the decline of several CPG companies compared to S&P 500 growth.

Contents

Today’s Chart of the Day from FactSet was included in an article titled, “Startups Are Eating Big Food’s Lunch”, featured in the Wall Street Journal. The chart shows the decline in market share of packaged food companies compared to the overall market over the last three years.

In a nutshell, the rise of upstart/niche brands that promise low-carb, high-protein, and/or low-sugar options with higher quality or fresher ingredients is in style. This shift is being supported by the growth of non-traditional outlets for buying food, such as Amazon, and the ease of advertising through social media with influencers, which are taking a noticeable share away from traditional TV ads.
Chart of the Day

About the Author

Samuel A. Kiburz, Senior Vice President, Chief Investment Officer
Samuel A. Kiburz, Senior Vice President, Chief Investment Officer

Samuel serves as Senior Vice President, Chief Investment Officer for the Crews family of banks. He manages the individual investment holdings of his clients, including individuals, families, foundations, and institutions throughout the State of Florida. Samuel has been involved in banking since 1996 and has more than 20 years experience working in wealth management.

Investments are not a deposit or other obligation of, or guaranteed by, the bank, are not FDIC insured, not insured by any federal government agency, and are subject to investment risks, including possible loss of principal.

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