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Chart of the Day: Rise of Niche Brands

Crews Bank & Trust Wealth Management Services Oct 23, 2025
Line graph illustrating the decline of several CPG companies compared to S&P 500 growth.

Contents

Today’s Chart of the Day from FactSet was included in an article titled, “Startups Are Eating Big Food’s Lunch”, featured in the Wall Street Journal. The chart shows the decline in market share of packaged food companies compared to the overall market over the last three years.

In a nutshell, the rise of upstart/niche brands that promise low-carb, high-protein, and/or low-sugar options with higher quality or fresher ingredients is in style. This shift is being supported by the growth of non-traditional outlets for buying food, such as Amazon, and the ease of advertising through social media with influencers, which are taking a noticeable share away from traditional TV ads.
Chart of the Day

About the Author

Crews Bank & Trust Wealth Management Services
Crews Bank & Trust Wealth Management Services

Experienced professionals from our wealth management services team can help you achieve a bright financial future through investment strategies tailored to you. We’ll show you all of the options available and help you choose the ones best suited to you. We’ll provide high-quality, personal service as we work toward your goals together. Our Portfolio Managers do not receive commissions on trades; our recommendations of investments are based solely on your best interests.

Investments are not a deposit or other obligation of, or guaranteed by, the bank, are not FDIC insured, not insured by any federal government agency, and are subject to investment risks, including possible loss of principal.

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