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Chart of the Day: Americans Trust Savings Account

John Keefer, Portfolio Manager Sep 10, 2026
Bar chart showing the percentage of 8,600 U.S. respondents between the ages of 18-65 who use or own financial products.

Contents

Today’s Chart of the Day from Statista's, Americans Trust the Savings Account, shows that Americans overwhelmingly favor savings accounts, with 45% of respondents reporting that they own or use one. Their popularity likely comes down to simplicity, safety, and easy access to cash when needed.

What’s notable is that fewer than 30% of respondents own equity investments such as stocks or mutual funds. Despite the long-term wealth-building potential of equities, many Americans appear to be approaching savings differently.
Chart of the Day

About the Author

John Keefer, Portfolio Manager
John Keefer, Portfolio Manager

John joined Crews Bank & Trust as a Trust Investment Associate in September 2025 and was promoted to Portfolio Manager in 2026. He holds a Bachelor of Science in Business Administration with a focus in Finance and Banking from the University of Missouri, along with an Investment Certificate. In his role, he supports portfolio maintenance and analysis while helping clients work toward their financial goals.

Investments are not a deposit or other obligation of, or guaranteed by, the bank, are not FDIC insured, not insured by any federal government agency, and are subject to investment risks, including possible loss of principal. Past performance is not indicative of future results.

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