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Chart of the Day: Women and Investing

John Keefer, Portfolio Manager Sep 17, 2026
Bar chart comparing investing approaches by women and men, showing women more likely to invest conservatively and men more likely to invest aggressively.

Contents

Today’s Chart of the Day from SoFi, Women and Investing: The 2026 Outlook, Strategies & Trend, breaks down the investment tendencies between men and women.

Men tend to take a more aggressive approach to investing, whereas women feel comfortable taking a more modest approach.

Over time, this long-term, conservative approach by women tends to outperform the short-term, speculative tendencies among men on average.
Chart of the Day

About the Author

John Keefer, Portfolio Manager
John Keefer, Portfolio Manager

John joined Crews Bank & Trust as a Trust Investment Associate in September 2025 and was promoted to Portfolio Manager in 2026. He holds a Bachelor of Science in Business Administration with a focus in Finance and Banking from the University of Missouri, along with an Investment Certificate. In his role, he supports portfolio maintenance and analysis while helping clients work toward their financial goals.

Investments are not a deposit or other obligation of, or guaranteed by, the bank, are not FDIC insured, not insured by any federal government agency, and are subject to investment risks, including possible loss of principal. Past performance is not indicative of future results.

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