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Chart of the Day: Back-to-School Challenges

John Keefer, Trust Investment Associate Aug 13, 2026
Bar graph showing the top challenges in back-to-school shopping in 2026.

Contents

Today’s Chart of the Day Back-to-School Report 2026: Families Start Shopping Early...comes from Optimove Insights and presents data on back-to-school shopping for households with incomes of $75,000 or more.

Some common constraints include general costs, availability of necessary supplies and time.

To help offset the financial burden of back-to-school shopping, the state of Florida offers a school tax holiday, when shoppers can benefit from sales tax exemptions on qualified supplies and clothing.

This year's holiday period runs from July 20-August 20. Read more in Yahoo Shopping's article Puzzled by what's exempt during Florida school tax holiday?
Chart of the Day

About the Author

John Keefer, Trust Investment Associate
John Keefer, Trust Investment Associate

John joined Crews Bank & Trust as a Trust Investment Associate in September 2025. He holds a Bachelor of Science in Business Administration with a focus in Finance and Banking from the University of Missouri, along with an Investment Certificate. In his role, he supports portfolio maintenance and analysis while helping clients work toward their financial goals.

Investments are not a deposit or other obligation of, or guaranteed by, the bank, are not FDIC insured, not insured by any federal government agency, and are subject to investment risks, including possible loss of principal.

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